When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
This year and I signed a long-term travel photography contract with Cape Town Tourism, the official tourism board in my favorite city in Africa. Meanwhile, I've sold tens of thousands of image licenses through multiple agencies over the years, host local workshops and photowalks in the cities I visit, and I'm constantly working on partnership and sponsorship deals behind-the-scenes. Even my travel photography website works hard for me, as I often get offers and inquiries directly from visitors.
Justin Zackham has been working on his bucket list for years. The screenwriter is credited with inventing the concept when he wrote the script for the 2007 film "The Bucket List." Now he, his wife and his two children are aiming to complete a bucket-list goal of being the first family to visit every country in the world, and are chronicling their travels on Instagram (@thisbucketlistlife). He says a bucket list should be surprising and personal. “There’s something to be said for getting out of your comfort zone. For me, it’s just about seeing as much as I possibly can in the time I’ve been allotted.” He shares some of his list with Larry Bleiberg for USA TODAY.
Long gone are the days in which being a travel photographer simply meant you shot photography for a certain travel magazine or newspaper. The world isn’t that simple anymore, and the level of competition in the photography world has never been higher. But still, I’m fairly sure there are more “travel photographers” on the planet now than there ever were — just check your Instagram feeds.
I left home in 2009 with $500 to my name, a point and shoot camera, and a desire to spend the rest of my life exploring the planet. Looking back, I was beyond naïve. However, without that naivety, I would have never made the first step towards chasing my dreams. Today, I struggle to get by. In a heart beat, my income streams could all dry up. But I don’t worry anymore, I just take pictures and love every minute of it.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
It's best to ask permission if you want to photograph someone, especially if you are working in close. Engage them before you pull out your camera. Learn at least how to say "hello" and "May I make a photograph" in the local language—just showing that you've made a little effort helps. Explain to them what you want to do and what it is about them that made you want to make a picture. If approached in an open and friendly manner, most people will be agreeable—many are flattered that someone has shown an interest in them and what they do. In places where there's a lot of tourism, you may run into people who are tired of being photographed—many tourists are not courteous enough to ask permission, and local people can come to feel abused and exploited. The only way to overcome this is to spend time with the people or to go to parts of the place less frequented by tourists.
Whether you choose to stay in a shingled cottage or a beachfront apartment, your kids will fall hard for the Cape. No trip is complete without a visit to Mac’s on the Wellfleet pier, where you can gaze at the water and feast on whole belly clams, or one of the Cape’s kettle ponds, which families often have all to themselves. The Wellfleet Bay Wildlife Sanctuary, with its five miles of trails and salt marshes, is also worth visiting.